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company [process]
There is a progression we follow in order to produce lucrative results on a continuous basis. This guarantees that all roads lead to success, no matter what project is on the drawing board.
(1) Research:
The preliminary stage is the most crucial of all. We gather all sources in order to devise the most effective plan of action for your company. It is this information that forms the basis of your project’s missions and goals. Here, we ask you all the questions and get a glimpse of what you see.
We assess the demographics you’d like to communicate with.
Next, we take a good look at exactly what you are attempting to surpass. These are your competitors – corporations who offer the same types of goods and services as you do. We examine the concepts that have been done in the past as well as the concepts that are being formulated now. Then we move beyond it.
(2) Cultivation:
Based on the above, we can then make the informed decision on where to position you in the marketplace. We work towards a brand image for your company, an identity to stand out amongst the many faces within the corporate world. Things like brand tone, mood and colours come into play. We work with your brand guidelines in order to create a winning profile.
(3) Manifestation:
Mourgo engages in creative exploration and conceptual brainstorming.
This stage consists of experimenting with a number of different executions or layouts. We play around with overall structures, fonts, colours and pictures in order to go after the look and feel you have in mind. Out of the whole batch of designs, we narrow it down to a few pieces. Then we let you take a look at the samples.
(4) Refinement:
Here, with your input, we have narrowed it down to one selection. We make whatever changes you’d like to make and add the finishing touches. The entire project is then proof read and accurately scanned for any kind of typographic errors.
(5) Production:
Print: Before the document is mass-produced, a Proof portraying the appearance of the final printed version is shown to you for your approval and sign-off. This ensures that everything goes as planned and that there are no surprises in the end.
CD-ROM, Audio/Video, Web development:
Now that we have all the integral parts that will make up the whole, we can begin to put together the final piece. With the initial design and informational structure in mind, we embark on all the programming and technical aspects of the project.
(6) Post-Production:
Troubleshooting is a critical procedure in regards to CD-ROM and Web projects. We engage in meticulous testing and retesting in order to ensure that the final product will stand up to its measure.
